Why Scrunchies Are Trending: The Reasons Behind Their Popularity

Why Scrunchies Are Trending: The Reasons Behind Their Popularity

In recent years, fashion trends have seen a nostalgic revival, and one accessory that has made a triumphant comeback is the scrunchie. These soft, fabric-covered hair ties, popular in the 80s and 90s, have captured the hearts of fashion-forward individuals worldwide. In this blog, we will explore the reasons behind the resurgence of scrunchies and delve into the factors contributing to their current popularity. From their versatility and comfort to their eco-friendly appeal, we'll uncover why scrunchies have become a must-have hair accessory in today's fashion landscape.

A Brief History of Scrunchies

history of scrunchies

The history of scrunchies can be traced back to the early 1980s when they first gained popularity. They were invented by Rommy Revson, a New York City hairdresser, in 1986. Revson wanted a gentler alternative to traditional elastic hair ties that would be kinder to the hair and reduce breakage. She came up with the idea of using fabric instead of elastic, and the scrunchie was born.

Scrunchies quickly became a fashion trend, particularly among young women and girls. They were embraced for their comfortable and stylish design, which made them suitable for various hairstyles. By the late 1980s and early 1990s, scrunchies had become a must-have accessory, with a wide variety of colors and patterns available to match different outfits.

In the late 1990s, the popularity of scrunchies started to wane as other hair accessories and trends emerged. However, fashion trends often cycle back in time, and in the 2010s, scrunchies began to make a nostalgic comeback. Celebrities and influencers were spotted wearing scrunchies, and they started appearing in high-end fashion collections and runway shows.


Today, scrunchies are once again a popular and trendy hair accessory, loved for their vintage appeal, versatility, and comfort. They have become a symbol of nostalgia and a favorite accessory among fashion-forward individuals worldwide.

Let us look at the reasons for this comeback:

Reasons Behind Their Popularity

Nostalgia and Vintage Appeal

One of the primary reasons for the scrunchies resurgence is its undeniable nostalgic charm. As fashion often cycles back in time, many individuals fondly remember wearing scrunchies during their childhood or teen years. The scrunchie's vintage appeal tugs at the heartstrings of those seeking a touch of nostalgia, and its revival sparks feelings of sentimentality and fond memories from the past.

Versatility in Hairstyles

Scrunchies are incredibly versatile, making them suitable for a wide range of hairstyles. From a simple high ponytail to a messy bun or a half-up hairstyle, scrunchies effortlessly elevate any look. Their ability to hold hair securely while adding a stylish touch has made them a favorite among fashion enthusiasts and hairstylists alike.

Comfort and Hair-Friendly Design

comfort and hair-friendly

Unlike traditional elastic hair ties, scrunchies are gentle on the hair and reduce the risk of breakage and damage. The soft, fabric-covered surface prevents hair from getting tangled and pulled, making them an excellent choice for individuals with delicate or fine hair. The comfortable and hair-friendly design of scrunchies has led to their increasing popularity as a go-to hair accessory.

Variety of Colors and Fabrics

variety of colors and fabrics

Scrunchies offer a vast array of colors, patterns, and fabrics to choose from, catering to every style and preference. From solid hues to vibrant prints and luxurious silk or velvet materials, there is a scrunchie for every outfit and occasion. This variety allows individuals to personalize their looks and experiment with different styles effortlessly.

Celebrity Endorsement and Influencer Impact

The resurgence of scrunchies in the fashion world has been further fueled by the endorsement of celebrities and social media influencers. A-list stars sporting scrunchies on red carpets and influencers showcasing them in their everyday looks have contributed to their rising popularity. With millions of followers following their favorite celebrities and influencers, the scrunchie trend quickly became a global sensation.

Sustainable and Eco-Friendly Appeal

As the fashion industry shifts towards sustainability and eco-consciousness, scrunchies have become an eco-friendly alternative to traditional hair ties. Many scrunchies are made from upcycled or sustainable fabrics, reducing their environmental impact. This eco-friendly appeal resonates with environmentally-conscious consumers who seek sustainable fashion choices.

DIY and Handmade Culture

The resurgence of handmade culture and the rise of DIY (Do-It-Yourself) projects have played a significant role in the scrunchie's popularity. Craft enthusiasts have taken to creating their scrunchies, allowing for unique designs and personalized touches. The satisfaction of making one's accessory has further fueled the demand for scrunchies.

Accessibility and Affordability

Another reason behind the scrunchie trend is its accessibility and affordability. Compared to other fashion accessories, scrunchies are relatively inexpensive, making them accessible to a broader audience. Additionally, they can be found in various retail stores, boutiques, and online platforms, making it easy for consumers to find and purchase them.

Hair Protection and Reduced Hair Pulling

reduced hair pulling

The gentle nature of scrunchies helps protect the hair from damage caused by tight elastic bands. Unlike traditional hair ties that can cause hair breakage and pulling, scrunchies are less likely to result in tension on the hair shaft. This aspect has made scrunchies a preferred choice for those looking to maintain the health and integrity of their hair.

Trend-Setting Designers and Fashion Houses

Fashion designers and renowned fashion houses have also played a role in the scrunchie's resurgence. As high-end designers started incorporating scrunchies into their runway shows and collections, the perception of this once "retro" accessory shifted to a chic and fashionable item. This validation from the fashion elite contributed to scrunchies becoming a must-have item for trendsetters.


In conclusion, the resurgence of scrunchies can be attributed to a perfect blend of nostalgia, versatility, comfort, and sustainability. Their ability to effortlessly elevate any hairstyle and outfit, combined with their eco-friendly appeal and affordability, has made them a beloved accessory among fashion enthusiasts worldwide. From celebrities and influencers endorsing them to the DIY culture embracing their creation, scrunchies have firmly cemented their place in contemporary fashion. As the fashion world continues to evolve, scrunchies stand as a timeless and cherished accessory that continues to charm new generations while bringing back cherished memories for others.

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